Weeds advertising
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"To drum up interest for its suburban mom as drug dealer comedy Weeds, Showtime is placing an insert in the August 24 issue of Rolling Stone with a scent strip that smells like, well, weed. Yummy." - courtesy of Adrant Magazine
Another great billboard ad here shows 3 huge bags of weed stapled to the billboard. The best part is they set up a hidden camera to watch all the stoned idiots seeing if the bags were real.