Remember this ???
I really hope you have all seen this video before:
It was a great ad for Carlton Draught, created by Grey Advertising (I think). Its successor, Flash Beer has now been created and is equally entertaining - the Viral Meister blog explains it well, "with a fat man called Kevin Kavendish applying for his dream job of becoming a brewer. After failing the job interview, he strips into a leotard and performs the ultimate parody from the movie Flashdance complete with the score What a Feeling."
I have to agree with the Viral Meister when he says that it might not sell more beer but what it will do is get people talking about the brand.
posted by James @ 10:57 AM
Comments: 0
